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Gendered Dimensions of Smoking Among College Students

University of Arizona, The Tobacco Etiology Research Network

Mark Nichter

University of Arizona, The Tobacco Etiology Research Network

Elizabeth E. Lloyd-Richardson

Brown University, The Tobacco Etiology Research Network

Brian Flaherty

University of Washington, The Tobacco Etiology Research Network

Asli Carkoglu

Dogus University, The Tobacco Etiology Research Network

Nicole Taylor

University of Arizona, The Tobacco Etiology Research Network

Ethnographic research, including interviews, focus groups, and observations were conducted to explore gendered dimensions of smoking among low level smokers, including the acceptability of smoking in different contexts; reasons for smoking; the monitoring of self and friends’ smoking; and shared smoking as a means of communicating concern and empathy. Important gendered dimensions of smoking were documented. Although males who smoked were described as looking manly, relaxed, and in control, among females, smoking was considered a behavior that made one look slutty and out of control. Young women were found to monitor their own and their friends’ smoking carefully and tended to smoke in groups to mitigate negative perceptions of smoking. Gender-specific tobacco cessation programs are warranted on college campuses.

Key Words: smoking • ethnography • gender • college students • emerging adults

Journal of Adolescent Research, Vol. 21, No. 3, 215-243 (2006)
DOI: 10.1177/0743558406287400


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