Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Adolescent Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Carruth, B. R.
Right arrow Articles by Skinner, J. D.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Do Parents and Peers Mediate the Influence of Television Advertising on Food-Related Purchases?

Betty Ruth Carruth

Dena L. Goldberg

Jean D. Skinner

University of Tennessee at Knoxville

A survey questionnaire about adolescents'television viewing habits, snacking frequency and usual foods consumed while watching television, and frequency of communication with parents anid peers regarding food advertisements and food purchasing was completed by 887 students enzrolled in Grades 10 through 12 in an urban school district. In this study, comedy shows, movies, and news were the most popular and game shows, soap operas, and Music Television (MTV) were the least popular programs. The amount of MTV, game shows, and cop shows reported by Black students differed significantly from thiat of White students. Thte most frequently consumed snacks included soft drinks, sweets, chips, and popcorn. Snackng did not generally occur in response to seeing a commercial, anid food commercials and food purchasing were rarely discussed with parents and frienids. Respondents reported that commercials were not associated with initiation of snacking while watching television.

Journal of Adolescent Research, Vol. 6, No. 2, 253-271 (1991)
DOI: 10.1177/074355489162007
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?